Martin et Karczinski
Brand Design: making identity visible
Translating strategic brand identities into precise visual systems and holistic brand experiences, focused on impact, attitude and consistency.
Hi, I’m Quirin, a Munich-based Design Director at Martin et Karczinski.
For 12 years I’ve shaped brands across design and advertising, from the first strategic spark to the last crafted detail. My work turns strategy into creative excellence and makes brands tangible across every dimension: analog, digital, and in space.
I lead interdisciplinary teams and projects. For me, creative work carries an advisory mandate. It’s there to position brands visually and keep them on track, not only to make them look right.
I don’t make brands look better. I make them matter.
My path
Martin et Karczinski
Translating strategic brand identities into precise visual systems and holistic brand experiences, focused on impact, attitude and consistency.
Saint Elmo’s (Serviceplan Group)
Concepting and producing integrated campaigns and brand experiences, from key visual to experience, with a strong focus on communication and activation.
DDB Munich (formerly Heye)
Art-direction work for international brands: developing a fresh food look, supporting photo shoots, and adapting national campaigns into local store marketing.
Wunderhaus
Hands-on design and production for regional brands: layout, image editing and print — the early, foundational years close to the craft and the client.
Those who paid me
Those who paid the ones who paid me
Tools
12
Years of experience
38.638
final_final_final files
9
Industries